Chopard

Chopard

ABOUT BRAND

Chopard was founded in 1860 by Louis-Ulysse Chopard in Sonvilier, in the Swiss Jura, and has been owned by the Scheufele family since 1963. Now based in Geneva, it makes both jewellery and watches, with its own L.U.C movements produced in Fleurier since the late 1990s. Its best-known invention is Happy Diamonds, in which loose diamonds move freely between two sapphire crystals.

That idea runs through Happy Sport watches and Happy Hearts jewellery. Other lines include the Imperiale, the Alpine Eagle sports watch, the Mille Miglia and Grand Prix de Monaco Historique chronographs linked to motor racing, and L.U.C dress watches.

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