TAG Heuer

TAG Heuer goes back to 1860, when Edouard Heuer founded his workshop in Saint-Imier, Switzerland. Heuer became known for chronographs and timing instruments for motor sport, and the name changed to TAG Heuer in 1985. The brand is now part of the LVMH group.

The Carrera, introduced in 1963 and named after the Carrera Panamericana road race, is the brand's main chronograph line. The Monaco, launched in 1969 with one of the first automatic chronograph movements and a square water-resistant case, includes editions in the colours of Gulf. The Aquaracer diver's watches and Formula 1 models complete the range.